ClickFunnels vs WordPress [2025] Pricing, Feature Comparison

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So – ClickFunnels or WordPress? 

ClickFunnels is a special platform for making websites that do one thing – make sales. 

Meanwhile, WordPress is a flexible site builder that’s super affordable.

In this ClickFunnels vs WordPress comparison, I’ll help you make this important decision. 

This decision (and therefore this article, and therefore me) could instantly change your life from being a regular person to being a multi-billionaire who owns sports franchises and even a Kia car dealership.

Look, the average person spends just 54 seconds on a webpage.1 On your site, let’s keep them engaged long enough to actually buy something!

That way, you can become rich and make the world a better place by buying sports franchises and contributing .00001% to animal charities that make mittens for penguins. 

A cute fluffy penguin named Marty.
This penguin needs mittens. His name is Marty.2 When you consider ClickFunnels vs WordPress, think of how much money you can donate to these precious flightless seabirds. 

ClickFunnels vs WordPress Overview

How can you create a website that turns visitors into paying customers? That’s the question at the heart of the WordPress vs ClickFunnels discussion.

You could create a standard website and then optimize it yourself for sales. That’s what WordPress gives you.

Or, you could start by building a “sales funnel” – a website that’s entire architecture is designed to get conversions. That’s the ClickFunnels model.

My job is to help you decide whether to use WordPress or ClickFunnels. Let’s start by looking at each option in detail.

What Is ClickFunnels and How Does ClickFunnels Work?

ClickFunnels is a service that helps you create digital “sales funnels.” It builds you a website that’s strategically engineered to turn visitors into paying customers or subscribers.

The idea of a sales funnel is essential here. Imagine your website (or a part of your website) is shaped like a funnel. 

At the wide end, you’ve got a landing page where lots of visitors end up. 

Then, in the middle, you have another page that visitors only see if they click a “call to action” – a page where they can sign up for something or buy a product. 

Finally, you’ve got the bottom end of the funnel, the page where people check out and confirm their purchase or subscription. 

A marketing funnel or sales funnel that also looks like a slice of pizza.
Your marketing funnel (AKA sales funnel) is how you get people to first know about your business, trust your business, and then buy from your business.

ClickFunnels gives you the tools you need to build these funnels for your website.

What sort of tools am I talking about? ClickFunnels offers:

  • Webpage templates
  • A user-friendly “drag and drop” editor
  • High-converting checkout pages
  • Member areas (so you can charge visitors to enter certain parts of your site)
  • Paid course builders
  • Analytics and sales insights (so you can constantly improve your site)
  • A/B testing (so you can play with different variables and find out what really converts)

See why those tools could be useful? 

With ClickFunnels, every decision is based on a single goal: Get site visitors to perform desired actions (subscribing, buying, etc.). And that’s what makes ClickFunnels stand out in the WordPress vs ClickFunnels discussion. These folks are specialists – and using specialists is often a smart decision.

Speaking of smart decisions, have you considered registering your business as an LLC? You don’t even have to share your personal address! Here’s how to avoid using home address for LLC. 

Also, I’d use ZenBusiness to help with registration. It’s the best LLC service, hands down.

More information:

A view of the ClickFunnels dashboard.
ClickFunnels uses the sales funnel concept to help grow your online business.

If you’re going to make a Video Sales Letter (VSL) for your sales funnel, you can do it yourself or hire a host on Upwork or Fiverr. 

What is WordPress and How Does WordPress Work?

You’ve probably heard of WordPress before. It’s also one of the most famous web design platforms in the world (and it’s featured in my article about the best website builder).

Technically, WordPress is considered a “content management system” (CMS). But don’t worry about the jargon. The idea here is that WordPress lets you create and manage a website.

Here’s a quick rundown of all that WordPress offers:

  • Hosting services
  • Domain names
  • A website builder
  • Blog creation
  • Newsletters
  • Professional email services
  • Web design services
  • E-commerce setup
  • A digital course creator

Are you deciding whether to use ClickFunnels or WordPress? Well, WordPress is clearly the more versatile option. Look at all those products!

But when it comes to the ClickFunnels vs WordPress debate, your main question should be, “How can WordPress help my business grow?” 

No matter how beautiful it is, a WordPress site isn’t automatically designed to attract visitors and convert them into customers. That means you need to do extra work to create sales funnels within the site. 

And we all hate extra work. (Much like the precious penguins hate the leopard seals and killer whales who try to eat them for a salty snack.)

I’m actually not sure if penguins taste salty. If you know, email me, so I can report you to the Bureau of Eating Adorable Animals, you maniac!

Anyhow, WordPress offers special “plugins,” and you can use them to build a website that’s optimized for sales or conversions. 

Some WordPress plugins are free, while others have a monthly or annual cost. 

You could also buy an entire collection of plugins (like the ones offered by Thrive Themes). These plugins are the tools you’ll need to create an effective WordPress site, even as a total amateur. 

Website templates available through WordPress.
WordPress lets you build and host a classy, professional-looking website. Personally, I like eating chicken wings with BBQ sauce all over my face.

WordPress can be a terrific option if you’re focusing on affiliate marketing. You can start simply with referral bonus apps and earn 20 dollars per referral.

And you can progress into proper affiliate marketing and read my 

For the best affiliate programs, check out my masterpieces:

ClickFunnels vs WordPress Pricing

You can’t run a ClickFunnels vs WordPress comparison without considering costs. After all, the goal isn’t just to get the best possible software. It’s to decide which option provides more value: WordPress or ClickFunnels.

ClickFunnels is definitely more effective at creating legit sales funnels, but it’s also by far the more expensive option in the ClickFunnels vs WordPress discussion.

Let’s dive like a penguin into the specifics of each company’s pricing.

Note to the Google algorithm: This article is NOT about penguins! (Or is it? No one knows for sure.)

ClickFunnels Pricing

ClickFunnels has two plans to choose from. The main difference between them is the size of the websites you can build.

  • Startup ($97 per month, or $81 per month if billed annually). You can create up to 3 brand workplaces, and you can give up to 3 team members access.
  • Pro ($297 per month, or $248 per month if billed annually). You’ll get 10 brand workspaces, and up to 10 team members can access the software.

If you’re just starting your business, then the Startup plan is probably fine. After all, you won’t need a crazy-complex website to sell a few key products or services.

Clickfunnels is definitely the pricier option in the WordPress vs ClickFunnels debate. 

The good news is that ClickFunnels offers both a 14-day free trial and a 30-day cash-back guarantee. So you don’t have to choose ClickFunnels or WordPress right away. You can give ClickFunnels a try, then go back to WordPress if you don’t like the ClickFunnels experience. 

WordPress Pricing

WordPress has a tiered pricing model. So, the more you pay, the more you get. 

Here’s a rundown of the WordPress plans:

  • Starter ($9 per month). Use WordPress templates to create a basic website with a domain name of your choice.
  • Explorer ($18 per month). Get access to more templates and fast customer support, as well as customizable fonts and in-depth analytics.
  • Creator ($40 per month). This comes with a wider variety of tools you can use to improve your site, including search engine optimization (SEO) tools and extra storage.
  • Cloud ($65 per month). Offered jointly by WordPress and Bluehost, this option is meant to boost your site’s performance.  
  • Entrepreneur ($70 per month). Get a set of retail-based tools that are specifically designed to create an online store.
  • Enterprise ($25,000 per year). Running a massive cooperation? Then, this could be worth checking out. Otherwise, I think you can start with something smaller. 

You can get major discounts on these plans by paying for a year (or multiple years) upfront. For example, if you pay on a yearly basis, the price of the Starter Plan goes down to just $4 per month. And if you pay for 3 years at a time, the monthly price is $2.75. 

So, if you know you’re with WordPress for the long haul, it’s definitely worth taking advantage of these deals. 

If you need more money for your business, check out my free resources:

ClickFunnels vs WordPress Pros and Cons

Deciding between ClickFunnels or WordPress? This breakdown of each company’s pros and cons should make the ClickFunnels vs WordPress debate clearer for you!

ClickFunnels Pros and Cons

ClickFunnels Pros:

  • They’re sales funnel specialists. ClickFunnels helps you build a website that’s expertly engineered to grow your business.
  • There’s a 14-day free trial. Yes, this is the pricier option in the ClickFunnels vs WordPress debate, but at least you can test it out before committing.
  • Even the cheapest package gives you a full range of tools. If you’re a small business just starting out, the Startup Plan is all you need. 

ClickFunnels Cons:

  • The plans are generally pricier. Even the most basic ClickFunnels plan costs $81 per month (billed annually). This makes ClickFunnels a clear loser in the “costs” segment of the WordPress vs ClickFunnels showdown. 
  • You could lose your funnels when your membership ends. Let’s say you decide ClickFunnels isn’t worth it anymore. Poof! All those funnels you’ve created will be gone. 
  • You can’t combine the product with a wide variety of plugins. Unlike WordPress, ClickFunnels is a self-contained product. Other companies aren’t out there selling “ClickFunnels plugins.”

ClickFunnels is a proven way 

Because you’ll be driving traffic to your sales funnel.

WordPress Pros and Cons

WordPress Pros: 

  • The plans are super affordable, like hot dogs from the supermarket. The cheapest option is to get the Starter Plan and pay for 3 years in advance. Do that, and the monthly cost is only $2.75.
  • You can use plugins to get even more out of your site. WordPress is a giant in the site-builder space. That’s why other companies sell tools specifically designed to be used on WordPress sites.
  • You’ll get total control over your website. There’s no set blueprint to follow. Yes, that means you have more responsibility, but you also have more freedom. 

WordPress Cons:

  • It’s on you to design a profitable website. There’s no one holding your hand. So, if you’re not careful, you could build a site that totally stinks, like Marty the Penguin’s breath after eating tiny squid all day. Though you can use Thrive Themes to help build sales funnels.
  • The WordPress interface can be tricky. You don’t need to know how to code, but WordPress is still the less user-friendly option in the ClickFunnels vs WordPress conversation.
  • You’ll have to use several tools at once. Maintaining a decent WordPress site requires plugins, which means you’ll be juggling multiple subscriptions. 

ClickFunnels vs WordPress Reviews

It’s time to see what real people think of the ClickFunnels vs WordPress debate. 

Sure, I could go out and interview strangers – but people might get annoyed if I tap them on the shoulder and say, “ClickFunnels or WordPress…go!”

Instead, let’s look at what real users are saying online. 

ClickFunnels earns an average of 4.4 stars on Trustpilot, which is excellent. 

In a 5-star review, someone said ClickFunnels helped them with their web pages, workflows, and sales funnels. 

A super positive ClickFunnels review on Trustpilot.
An entrepreneur leaves a 5-star review for ClickFunnels after finally buying the product and taking advantage of the helpful guides that come with it. 

Another user gave ClickFunnels 4 stars and said the service was “awesome.” Their only complaint was that ClickFunnels doesn’t guarantee results.

A positive ClickFunnels review from someone who pointed out that results are "not guaranteed."
A 4-star ClickFunnels review calls the service “awesome.”

But not everyone loves ClickFunnels. Someone left a dramatic 1-star review warning people to “run the other way.” Their complaint was that “nothing worked.” 

A negative ClickFunnels review from someone who did not have success using the software.
Remember, having all the best tools doesn’t guarantee success – it’ll still take hard work and serious effort!

People generally like ClickFunnels, but what about the other company in the WordPress vs ClickFunnels discussion? 

WordPress is weirdly unpopular on Trustpilot, earning an average of 1.8 stars. I guess creating a website can be annoying, and so people take their frustrations out on WordPress.

But there are positive reviews mixed in.

I found a 5-star WordPress review where someone called the customer support team “action-oriented and patient.”

A positive WordPress review from someone who had a wonderful customer service experience with the company.
In a 5-star WordPress review, someone praised the “commendable customer support experience.”

Another user called WordPress a “great platform for blogs and websites,” but they also noted that the platform isn’t ideal for beginners.

A positive WordPress review from someone who likes the platform, but shares that it's not exactly beginner-friendly.
A 4-star review says that WordPress is “great” but “not user-friendly for beginners.”

In a 1-star review, someone slammed WordPress for having a “very confusing interface.” This is a common complaint among negative WordPress reviews. 

A one-star WordPress review from someone who found the platform to be very confusing.
WordPress might not be the most user-friendly website builder, but it does offer the most flexibility and is way more affordable.

ClickFunnels vs WordPress: Which is Better?

After a grueling ClickFunnels vs WordPress trial, the verdict is in: ClickFunnels is better at turning site visitors into paying customers. 

But there’s more to the “WordPress or ClickFunnels” decision. Which option is better value? That’s a tougher question to answer.

WordPress is way more affordable than ClickFunnels. You can get a WordPress site for as little as $2.75 a month. The cheapest ClickFunnels plan is $81 per month, which is almost 30 times as expensive!

So, should you use ClickFunnels or WordPress? It depends on what you need.

If you’re on a super tight budget, then WordPress might be your only option. WordPress could also be fine if you have experience building websites and you think you can create effective sales funnels on your own.

But let’s say you’re new to all of this, and you can afford the ClickFunnels Startup plan. In that case, the “WordPress or ClickFunnels” question is easy: Use ClickFunnels! You’ll end up with a site that’s based on key sales principles even if you don’t master those principles yourself.

And don’t forget that there are options besides WordPress or ClickFunnels – including Kartra. Read my Kartra vs ClickFunnels comparison. 

Commonly Asked Questions About ClickFunnels vs WordPress 

Alternatives to ClickFunnels / Alternatives to WordPress?

Sure, you could build a website with WordPress or ClickFunnels, but you could also use one of these alternatives:

Can ClickFunnels Replace Your Website?

ClickFunnels can absolutely replace your website. Yes, it’s famous for creating sales funnels to increase conversions, but it also offers more traditional website features like blogs and digital storefronts.

However, if your website is just a hobby, ClickFunnels will be too expensive. ClickFunnels is meant for serious businesses trying to make good money. Instead, check out hobbies to make money and how to make money online for beginners.

Is ClickFunnels Overpriced?

ClickFunnels definitely isn’t cheap, but I wouldn’t call it overpriced. Remember, the goal with ClickFunnels is to increase conversions (sales, subscriptions, etc) on your website. If the strategy produces results, you should earn way more in increased revenues than you spend on the service.

Everything is overpriced if you don’t use it. Clickfunnels is fairly priced if you actually use it to sell products online.

ClickFunnels marketing is a legit way:

Optimizing your online sales funnel is one of my favorite low-cost business ideas with high profit. It’s an excellent business to start with 10k and a legit way how to turn 10k into 100k.

It’s one of the most profitable online businesses. It’s also one of the best business ideas for women.

Once you have your business running, you can put your online business for sale. That’s how you make millions of dollars. 

How Much Does ClickFunnels Cost Per Month?

The ClickFunnels Startup plan costs $97 per month, and you’ll get a discounted price of $81 per month if you opt to get billed annually. The ClickFunnels Pro plan costs $297 per month (or $248 per month with annual billing).

Does ClickFunnels Have a Website Builder?

Yes, ClickFunnels has a website builder, and it’s super user-friendly. You can create your website just by dragging and dropping elements. 

Best Funnel Builder For WordPress?

Thrive Themes is the best option for building a sales funnel on your WordPress site. You’ll get access to over 270 landing page templates, and you can run A/B tests to optimize your sales strategies. 

Related:

Sources:

1 – https://bpc.naifa.org/blog/what-is-the-average-time-spent-on-a-website-how-to-improve-it

2 – https://www.instagram.com/penguinstothepeople/