Kajabi vs ClickFunnels [2025] Comparison, Pricing, Pros and Cons

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It’s time to build your empire.

A cute penguin marching in the snow.
You are this Emperor Penguin, determinedly marching towards your new empire, gleaming with riches. 1

Emperor, you’re here to learn more about Kajabi vs ClickFunnels. 

It used to be that Kajabi was for selling digital products like courses and coaching. And ClickFunnels was for creating a sales funnel and landing page to sell nearly anything.

But the ClickFunnels vs Kajabi battle is heating up. Because now, both services have crossed over in an attempt to be your one-stop-shop for everything you need.

By the time I’m done, you’ll know if Kajabi or ClickFunnels is best for your specific business. 

Kajabi vs ClickFunnels Overview

Each year, about 1.78 million business applications are submitted in the U.S.1 – and you know a lot of them are for online businesses. Your competition is intense. So you need to get this decision right.

The Almost 30 podcast is run on Kajabi.
“Almost 30” runs their lifestyle and wellness business on Kajabi. They make money with a podcast, courses, and events.

My job is to help you choose: Kajabi or ClickFunnels?

Kajabi has been in business for about 15 years. ClickFunnels for over 10 years. Kajabi and ClickFunnels are both legit.

Your decision will come down to which platform you find easier to use. 

extra point Extra Point: Don’t pick business software just based on Features and Price. (Unless you have an expert who will use it for you.) The best software is the one you’ll actually be able to use quickly. That way, you stay focused on your business and not on learning yet another tool.

Both ClickFunnels and Kajabi have a free trial. You can try each one at no cost to see which one you like better.

What Is Kajabi and How Does Kajabi Work?

Kajabi is an all-in-one platform for running and marketing an online business. You can use it to create, monetize, and sell content to your customers. 

This short video shows Kajabi features in action:

Originally known as an online course builder, Kajabi now offers a whole lot more – including sales funnels. That’s what makes the Kajabi vs ClickFunnels discussion worth having!

Kajabi separates its products into three main categories: Monetize, Manage, and Build & Grow. 

Kajabi’s monetization products are for creating content that your customers will find valuable.  This is where you put your knowledge on display. Products include:

  • Online courses
  • Communities 
  • Coaching
  • Podcasts
  • Memberships

But simply creating content isn’t enough. You’ll also need to manage your growing online business. To help with management, Kajabi offers:

  • Payment processing (including a seamless checkout process)
  • Contacts (to build relationships with customers)
  • Analytics (to track your sales and growth)

Once you’ve got content and the tools to manage your business, your next step is to scale. Surprise, surprise – Kajabi can help with that, too! They offer a variety of sales and marketing tools, including:

  • A website builder
  • Mobile apps
  • Email marketing tools
  • AI assistants
  • Sales funnels

That last feature, sales funnels, is especially relevant to the Kajabi vs ClickFunnels conversation – so let’s dig a little deeper.

Creating a sales funnel with Kajabi is meant to be simple and easy. You’ll start with templates, which you can fill with prewritten copy. The idea is that you can build the funnel in just a few minutes. 

Interested in Kajabi? Then, head to the Kajabi website and click “Get Started.” You’ll get access to a 14-day free trial to test the products out.

Kajabi markets itself towards “knowledge entrepreneurs.” So, ask yourself – is your goal to monetize your knowledge? If it is, then Kajabi could be your answer to the “Kajabi or ClickFunnels” debate.

Popular content creators use Kajabi to monetize their content.
Kajabi is designed for experts who want to monetize their content, including podcasts and online courses. 

What Is ClickFunnels and How Does ClickFunnels Work?

ClickFunnels is a webpage builder that specializes in creating sales funnels. Imagine having a website that’s engineered to steer people towards buying your products. Well, that’s what ClickFunnels gives you!

Like Kajabi, ClickFunnels has grown into an all-in-one online business platform. That’s what makes the ClickFunnels vs Kajabi debate so tough. Both platforms can basically do it all. 

But we’ll focus on the funnels since that’s what makes ClickFunnels famous (they put the word funnel in their name for a reason!)

A sales funnel is a series of web pages that customers pass through on their way toward making a purchase. For example, they could start on a product landing page, then move to a checkout page, and end up on a purchase confirmation page. 

A sales and marketing funnel that looks like a yummy slice of pizza.
Your marketing funnel/sales funnel brings people to your business. Then, they learn how your business can solve their problem. Then, they buy your product or service. 

You need these funnels to work seamlessly, and you also need them to persuade people to become your customers. That’s where ClickFunnels comes in handy.

ClickFunnels lets you create these funnels in 3 steps:

  1. Choose from a list of available funnel types.
  2. Drag and drop different elements to customize your pages.
  3. Add images and text that are specific to your product. 
A screenshot of a ClickFunnels sales funnel overview guide.
This ClickFunnels screenshot shows you how ClickFunnels guides you through the process of lead capture to order.
A screenshot of available sales funnel templates on ClickFunnels.
ClickFunnels templates make it easy to design a good-looking and effective sales funnel.

But don’t think ClickFunnels is just a funnel creator. You can use ClickFunnels to build your entire online business, too.

Check out this partial list of the services you can get from ClickFunnels:

  • Sales funnels
  • Online courses
  • Website building
  • Landing pages
  • Blogging
  • Email marketing
  • Analytics and A/B testing
  • Shoulder rubs when you’re feeling tired from being hunched over the computer

I had to make this list partial, or writing it would have taken all day. Yes, ClickFunnels has that many features. 

It’s no wonder the ClickFunnels vs Kajabi debate is so fierce. Both platforms are truly comprehensive, and you could use either of them to manage your online business. 

To try ClickFunnels, head to the official ClickFunnels Website and click “Start Your Free Trial Today.” Your first 14 days will be free. 

An example of colorful web pages you can create using ClickFunnels.
With ClickFunnels, you’ll create web pages that are designed to produce more sales.  

Kajabi vs ClickFunnels Pricing / Kajabi vs ClickFunnels Cost

You can’t settle the Kajabi vs ClickFunnels question without considering pricing. You need to pick the right platform for your business model and your budget.

So, which is cheaper, ClickFunnels or Kajabi?

Kajabi has the cheapest overall option with its “Kickstarter” plan that costs as little as $55 per month. It’s a good starter plan, but it seriously limits how many customers you can have.

The cheapest ClickFunnels plan costs more ($81 per month), but it gives you unlimited funnels right from the start.

Here are the pricing details for both sides in the ClickFunnels vs Kajabi debate.

Kajabi Pricing

Kajabi offers four different plans. The basic “Kickstarter” plan is enough to launch your business, but the higher-level plans let you sell more products and create more sales funnels.

Here’s a quick breakdown of Kajabi’s plans:

  • Kickstarter ($55 per month when billed annually). With this plan, you can only sell 1 product, and you’re capped at 50 active customers – but you can still create up to 50 landing pages, and you can send up to 1,250 marketing emails. This makes the plan a great place to start out.
  • Basic ($119 per month when billed annually). You can sell 3 products, create 3 sales funnels, and handle up to 1,000 active customers. You can also create unlimited landing pages and send unlimited marketing emails.
  • Growth ($159 per month when billed annually). With the capacity to sell 15 products, create 15 funnels, and have 10,000 active customers, this plan provides a long-term solution for a growing business. Kajabi says this is their most popular plan.
  • Pro ($319 per month when billed annually). Got yourself a virtual empire? Then this is the plan for you. You can sell 100 products (with 100 funnels) and handle up to 20,000 active customers. 

You can also choose to pay monthly for any of these plans, but it’ll cost 20% more. 

Current pricing plans for Kajabi.
Kajabi offers 4 different pricing packages, and the cheapest option costs $55 per month. 

ClickFunnels Pricing

ClickFunnels has two different pricing plans – a “Startup” plan for smaller businesses and a “Pro” plan for bigger companies. 

Here’s what each plan gets you:

  • Startup ($81 per month if billed annually). It comes with 3 “brand workspaces” and 3 team members with access.
  • Pro ($248 per month if billed annually). It comes with 10 “brand workspaces” and 10 team members with access.

You’ll have to pay slightly more for each plan if you opt for monthly billing. 

ClickFunnels two pricing plans.
ClickFunnels has a simple 2-tiered pricing model, and the cheapest option costs $81 per month.

If price is an issue, you can build up your cash reserves with these hobbies to make money or by promoting referral bonus apps to earn 20 dollars per referral.

But if you know you have a great business idea and just need money to get started, check out my articles:

Kajabi vs ClickFunnels Pros and Cons

Still unsure whether you’ll use ClickFunnels or Kajabi to build your online business? Then, it’s time to consider the pros and cons of each option!

Kajabi Pros and Cons

Kajabi Pros:

  • They’re course-building specialists. If your main goal is to monetize an online course, Kajabi gives you the templates and tools to make it happen. 
  • The basic “Kickstarter” plan is super affordable. You can get started on Kajabi for just $55 per month (billed annually). 
  • There are special tools for promoting podcasts and coaching services. With these features, you can turn your knowledge and insight into new income streams.  

Kajabi Cons:

  • Each plan has an “active customer” limit. For example, the Kickstarter plan maxes out at 50 active customers. As your digital products become popular, you’ll have to upgrade.
  • The cheaper plans are limited. If you want to create more than 3 sales funnels and sell more than 3 products, you’ll need at least the “Growth” plan – which costs $159 per month (when billed annually). 
  • There’s no built-in infrastructure for selling physical products. Kajabi is great for selling virtual goods – but when it comes to selling physical items, it loses the Kajabi vs ClickFunnels battle. 

ClickFunnels Pros and Cons

ClickFunnels Pros:

  • They have next-level tools for creating sales funnels. This should help your website turn visitors into paying customers.
  • The cheapest package includes unlimited funnels. That allows you to avoid the “Oh no, I have to upgrade now” trap. 
  • The platform is super user-friendly. The funnel builder has a simple drag-and-drop interface, and lots of users rave about the customer support. 

ClickFunnels Cons:

  • Even the cheapest plan is a little pricey. Some users wish ClickFunnels offered a more limited package for less than $81 per month.
  • Your funnels will disappear if you cancel your membership. This can be frustrating if you spent a lot of time building funnels. 
  • They have less experience in course building. While you can use ClickFunnels to build a course, Kajabi still wins this portion of the Kajabi vs ClickFunnels showdown.

Kajabi vs ClickFunnels Reviews

You know how we can really understand the Kajabi vs Clickfunnels debate? By seeing what actual users say about the platforms online!

Let’s start by looking at Kajabi. It gets an average of 4.4 stars from reviewers on Trustpilot, so it’s pretty popular.  

One reviewer explicitly referenced the ClickFunnels vs Kajabi debate. They said they’d used ClickFunnels and other platforms, and they found Kajabi was easier to navigate. 

A super positive Kajabi review on Trustpilot.
In a 5-star Kajabi review, someone who tried both platforms says Kajabi wins the Kajabi vs ClickFunnels argument. 

In another 5-star Kajabi review, someone said Kajabi simplified their life – allowing them to focus less on “complicated programs” and more on providing “service to humanity.” 

A 5-star Kajabi review from someone who loves the simplicity of the all-in-one platform.
An enthusiastic Kajabi user says the platform “rocks and rolls with you.”

Despite its popularity, there are a few negative reviews out there, and they’re relevant to the Kajabi or ClickFunnels discussion.

In a 1-star review, someone warned ominously, “Beware of Kajabi.” 

Apparently, this user found that Kajabi’s customer support has gotten worse, and they questioned the company’s billing practices. 

A negative Kajabi review from a customer that experienced billing issues.
A disgruntled Kajabi user leaves a 1-star review, warning people about questionable billing practices. 

ClickFunnels is also popular on Trustpilot, earning an average of 4.3 stars. 

(So when you’re deciding whether to use ClickFunnels or Kajabi, you’re choosing between two reputable companies.) 

In an especially enthusiastic 5-star review, one user called ClickFunnels “the best software and entrepreneurial community ever.” 

A 5-star ClickFunnels review from someone that has been a customer for over 3 years.
A ClickFunnels fan praises the platform’s support and software in a 5-star review.

Another reviewer left a 5-star ClickFunnels review to praise the customer service representative who had helped them with an issue. 

A positive ClickFunnels review from a customer who had a wonderful customer service experience.
A ClickFunnels customer raves about their experience in a 5-star review.

Of course, not everyone agrees that ClickFunnels’ customer service is great. (This is the internet, after all – where nobody agrees about anything.)

In a scathing 1-star review, someone said they were “beyond frustrated” with ClickFunnels support. They said the support team was polite, but slow to respond – they waited 3 days for an issue to be resolved.  

A negative ClickFunnels review from a customer who did not find the support team to be helpful.
In a 1-star ClickFunnels review, someone says the customer support team took too long to resolve an issue. 

Kajabi vs ClickFunnels: Which is Better?

So, who wins the Kajabi vs ClickFunnels debate? It depends on what type of online business you’re creating. 

Kajabi is best if your main goal is to monetize your expertise in a certain area. 

Let’s say you’re a personal finance expert. You could use Kajabi to:

  • Build an online course about how to improve your personal finances.
  • Promote a personal finance podcast.
  • Market your coaching services.
  • Create an interactive community around your content.

ClickFunnels is best if you’re creating a more complex business, especially if you’re planning on selling physical products.

Imagine you want to sell different types of socks. You could use ClickFunnels to create digital sales funnels for each product, and the platform’s checkout feature would make it easy to charge your customers. 

The decision to use ClickFunnels or Kajabi is a tough one. But once you’ve nailed down your business plans, you should be able to easily choose between them.

Both Kajabi and ClickFunnels are great ways how to make money on Facebook and how to make money on Pinterest. 

You can sell digital courses and create a community with Kajabi or ClickFunnels, and that’s 

Commonly Asked Questions About Kajabi vs ClickFunnels

Alternatives to Kajabi / Alternatives to ClickFunnels?

Here are alternatives you could use instead of ClickFunnels or Kajabi:

What Is the Difference Between Kajabi and ClickFunnels?

Kajabi and ClickFunnels offer almost the exact same services. The main difference is that Kajabi is famous for its online course builder, while ClickFunnels is known for its sales funnels. 

Whether you choose Kajabi or ClickFunnels, your goal is to build a strong brand that can last for years.

If you also understand online advertising or social media marketing, these can also be tools to help you:

Does Kajabi Have a Sales Funnel?  

Kajabi offers sales funnels with templates and prewritten copy. If you want to create an online business that employs funnels to generate sales, you could use Kajabi or ClickFunnels.

Kajabi is a great way how to make money online for beginners because they make it easy for you to focus on creating content while they handle the software. 

Kajabi vs Teachable?

Kajabi and Teachable are both online course builders. Kajabi markets itself as a comprehensive platform for scaling an online business, while Teachable focuses more narrowly on course building. Teachable also offers a more affordable basic plan. 

Creating an online course is a proven way:

Course building is one of my favorite low-cost business ideas with high profit. Teaching a course is a great business to start with 10k, or with no money if you can build an audience on social media, YouTube, or with SEO.

Online courses are one of the most profitable online businesses because your main expense (if you’re the one teaching) is software and marketing. Online teaching is one of the best business ideas for women.

It’s how to turn 10k into 100k, and if you’re successful, you can put your online business for sale to make millions of dollars.

Related:

Sources:

1 – https://www.instagram.com/p/C_Xb7Cpqkku/?hl=en

2 – https://eig.org/2023-business-formation/