Walmart Affiliate Program Review [2025] Creator Reviews

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Clothes. Food. Windchimes to annoy your obnoxious neighbor. Is there anything you can’t get at Walmart?

With more than 275 million customers each week, Walmart is the biggest retailer in the world.1 So, why not join forces with them?

If you have a website, blog, or YouTube channel, you can earn commissions through the Walmart Affiliate Program. And if you’re an aspiring social media star, the Walmart influencer program could be your ticket to fame and fortune. 

In my Walmart Affiliate Program review, I’ll tell you how the program works and why it’s worth trying. 

What Is The Walmart Affiliate Program?

The Walmart Affiliate Program is a way to make money by promoting Walmart products with your content.

Just sign up for the Walmart affiliate program and then post content that includes Walmart banner ads and affiliate links. 

When users click the links and buy products from the Walmart website, you’ll earn a commission. The Walmart affiliate commission rate is up to 4%. 

Walmart has a 3-day cookie duration. That means when someone clicks your link, even if they don’t buy right away, if they buy within 3 days, you’ll get credited with a commission.

The Walmart affiliate program lets creators make money by promoting affordable finds.
The Walmart Affiliate Program is a game with simple rules: Promote products, earn money!

You can sign up for the Walmart Affiliate Program and start promoting products in a single day. Not many affiliate programs have that kind of turnaround! So, if you’re eager to start making money online, this is the way to do it. 

Don’t miss new affiliate programs to help you make money. Get my free email newsletter:

Here is a video of a Walmart affiliate program review by Empire Flippers, which is a site that lists websites for sale and online businesses for sale under $5,000: 

What Is The Walmart Creator Program?

The Walmart Creator Program is designed for influencers (or aspiring influencers) who want to promote Walmart products for commissions.

The idea here is simple: You’ll apply for the program, and if you get in, you’ll post content on social media that shows off Walmart products. When people click your links and spend money, you’ll earn commissions.

Walmart Creators also get their own digital storefront, which is basically a personalized shop with your favorite products from Walmart. 

While you do have to apply for the program (which implies that not everyone gets in), the Walmart Creator program seems more accessible than most influencer programs. There is no minimum follower count for the Walmart Creator Program! That’s why this is such a cool opportunity for influencers who are just starting out.

I’ll share more details for creators throughout my Walmart Affiliate Program review.

Creators promoting the Walmart affiliate program online.
The Walmart Creator Program gives aspiring influencers a way to make money without a large following.

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What Is The Difference Between The Walmart Affiliate Program and The Walmart Creator Program / Walmart Affiliate Program vs Walmart Creator Program

The main difference between the Walmart Affiliate Program and the Walmart Creator Program is the intended membership:

  • The Walmart Affiliate Program is for blogs and websites. If you’re hoping to promote Walmart products on your site, this is the program for you. 
  • The Walmart Creator Program is for social media influencers. If you’re trying to get Insta-famous (or, more importantly, Insta-rich!), you’ll want to be a “creator,” not just an affiliate. 

I’ll be talking about both programs in this Walmart Affiliate Program review.

Is The Walmart Affiliate Program Legit?

The Walmart Affiliate Program is totally legit. 

We’re talking about Walmart here. It’s by far the biggest retailer in the world1 (yes, it’s even bigger than Amazon). These aren’t no-name scammers who are going to rip off their affiliates.

Walmart also uses the Impact Radius platform to run its affiliate program, which means the user experience should be solid. 

No, Impact isn’t quite as popular as you might hope (it gets 1.4 stars on Trustpilot), but it’s still designed specifically for affiliate programs. That means that, as a Walmart affiliate, you can expect to get valuable insights from the Impact Radius platform. 

Is The Walmart Creator Program Legit?

The Walmart Creator Program is totally legit. After all, it’s run by Walmart – the biggest retailer in the United States.

The one concern with the Walmart Creator Program is that some people report not hearing back after sending in their applications.  

Of course, that doesn’t mean that the Walmart influencers program isn’t legit. In fact, it kind of suggests the opposite – that the program is so legit that tons of people want to join it, and that’s why it takes them so long to respond to applications.

Is The Walmart Affiliate Program Worth It?

Here’s the grand conclusion of my Walmart Affiliate Program review: The program is worth it for almost anyone with a blog or website.

I don’t recommend most affiliate programs to “almost anyone.” But this isn’t your average affiliate program. It’s the affiliate program for Walmart.com, a website where you can buy practically anything. So, no matter the focus of your blog or website, you can find Walmart products to promote. 

And I know that the early days of running a business can be stressful. That’s why I wrote this guide on how to make money online for beginners. 

Is The Walmart Creator Program Worth It?

The Walmart Creator Program (which serves as the Walmart influencer program) is definitely worth applying to – even if you can’t count on immediate income. And it’s an especially attractive option for anyone who’s just starting out as an influencer.

The Walmart Creator Program doesn’t have a minimum follower requirement, and Walmart says even “aspiring creators” are welcome to apply. That’s a refreshing change, considering that uber-competitive programs make it sound like you have to be a Kardashian to have a chance of getting in!

But the Walmart influencer program might not accept you quickly (and, of course, there’s no guarantee they’ll accept you at all). 

That’s why applying to the program is a no-brainer, but you can’t count on earning commissions in the weeks or months ahead. It’s a long road, but a promising one!

How Does The Walmart Affiliate Program Work?

The Walmart Affiliate Program works by paying commissions for sales that come through an affiliate’s website. As an affiliate, you’ll post content about Walmart, and if people click the links or banners and go on to make purchases within 3 days (that’s the “cookie window”), you’ll get a share of the sale price up to 4%. 

Interested in being a Walmart affiliate? Here’s how to apply:

  1. Head to the affiliates page of the official Walmart website.
  2. Click the blue button that says “Sign up.” 
  3. Complete the application form by providing basic information about how you plan to promote Walmart online. 

Walmart brags about having “the fastest approval process,” and you know what? They might be right! They say you could get approved for their affiliate program within a day, which is way faster than most companies can claim. 

Instead of running its own affiliate program, Walmart uses Impact Radius, a reputable affiliate market platform. This is great news for affiliates. It means you can track data about sales, impressions, and clicks on a single online portal.

Walmart also goes above and beyond providing support for affiliates. Once you’re accepted, you’ll have access to:

  • A weekly newsletter with banners, links, and products that you can post on your site.
  • The Affiliate Member Center, which gives you more links and banners, as well as data you can use to expand your audience and boost your sales.
  • Support from Walmart’s Affiliate Account team.
  • Additional tools provided by Impact Radius (which allow you to take a data-driven approach to affiliate marketing).

And what’s your role in all of this? To create killer content that will attract readers and then get them to spend money on Walmart.com!

There’s no single way to do that, and this Walmart Affiliate Program review doesn’t offer any magical formulas (if I had them, I’d share them!). It’s on you to decide how you can market Walmart products to readers in your specific niche.

But make sure you’re choosing the right products to promote. Products in different categories have different commission rates. And while the highest possible rate is 4%, there are products that earn as little as 1%. Sure, a 1% commission could work out if you get a lot of sales, but common sense says you should try to promote high-earning products. 

This is how the Walmart Affiliate Program appears within the Impact Radius affiliate platform.
The Walmart Affiliate program (run on the Impact Radius affiliate platform) gives affiliates a 1%-4% commission on sales. 

Speaking of earnings, it’s time for this Walmart Affiliate Program review to look at how you’ll actually get paid. 

The commissions are paid on a monthly basis, but you don’t get commissions for a certain month until 90 days after that month has ended. Let’s say you earned $2,000 in commissions during the month of May. You won’t get that money until 90 days after May is over (so towards the end of August). 

If you’re consistently earning commissions, you’ll still get paid every month. The payments will just always be about 3 months behind (meaning you’ll get paid now for the commissions you earned 3 months ago). 

I know this is frustrating. No one likes to wait months for their hard-earned money. But unfortunately, these delays are pretty common in the world of retail affiliate programs. 

How To Become a Walmart Creator?

The Walmart Affiliate Program is great and all – but maybe you’re after something more glamorous (and potentially more lucrative). Maybe you’ve got an entrepreneur’s mind and a supermodel’s attitude. Maybe you’re born to be an influencer.

Welcome, my friend, to the Walmart Creator Program (aka the Walmart Influencer program)!

A view of the tools available to Walmart Creators.
The Walmart Creator Program gives influencers a way to make money by promoting Walmart products online.

Here’s how to become a Walmart Creator:

  1. Go to the Creator page of the official Walmart website.
  2. Click “Apply Now.”
  3. Create a Walmart account (if you don’t already have one).
  4. Complete the Walmart Creator Program application.
  5. Wait to see if you’re accepted.

It’s tough to say how likely it is you’ll be accepted into the Walmart influencer program. 

On the one hand, Walmart says it “welcomes creators from all backgrounds and categories – no minimum follower count required.” But they also say they’ve “received a large number of applications,” and they thank applicants for their “patience.”

So, it seems you have a good chance of getting into the Walmart Creator Program – but you might have to wait a while. 

What Is The Catch With The Walmart Affiliate Program?

The main catch with the Walmart Affiliate Program is that they’re not totally transparent about their commission rates. They say commissions range from 1% to 4%, and they brag about their “transparent commission-rate tables,” but when you go to the page that supposedly has these tables, they’re not there. 

What Is The Catch With The Walmart Creator Program?

The catch with the Walmart Creator Program is it can take a long time to hear back after applying. Walmart asks applicants to be patient. But people commonly claim they’re getting “the runaround.” 

Is The Walmart Affiliate Program Safe?

The Walmart Affiliate Program is completely safe. Here’s my evidence:

  • Walmart.com gets an A+ grade from the Better Business Bureau.
  • The program is run through the Impact Radius platform, which gets 4.5 stars on the review site G2.
  • I can’t find any reports of scams related to the Walmart Affiliate Program.

To be clear, the Walmart Affiliate Program does collect user data. I’ve read through the company’s privacy agreement, and there’s nothing suspicious there. Basically, Walmart uses people’s data to improve its business practices, just as almost every other major company does.

Is The Walmart Creator Program Safe?

Applying to the Walmart Creator Program is definitely safe. Yes, you’re working with an online retailer – which means they’ll be collecting and using your data. But there’s nothing inherently dangerous about that.

And I can’t find any negative news stories about the Walmart influencer program. This is Walmart we’re talking about here. If they were in the habit of scamming influencers, I think the media would be reporting on it!

But are you keeping your business safe? Yes, even as a solopreneur or influencer, you’re a business! The best LLC service keeps your personal assets safe in case of lawsuits or bankruptcy. You can also learn how to avoid using home address for LLC.

If you’re working remotely, check out the best VPN services to stay safe online. 

Walmart Affiliate Program Pros and Cons 

Let’s take this Walmart Affiliate Program review to the next level. How? By examining the good, the bad, and the ugly. Thankfully, I couldn’t find any ugly! Except for these pants:

Green swamp pants Walmart affiliates can promote for a commission.
As a Walmart affiliate, you can earn money by making people look like they emerged from a swamp.

Walmart Affiliate Program Pros:

  • Applicants are often approved the same day they apply. That means you can complete your application, go off for a day of laser tag with your friends, and be part of the program when you’re back!
  • Walmart offers a super wide variety of products. Close your eyes and imagine something, anything. Odds are, Walmart.com sells it (yes, even skeleton-hand backscratchers).
  • You get tons of resources. Walmart and the Impact Radius platform give you everything you need, including stylish banner ads that you can post on your site. 

Walmart Affiliate Program Cons:

  • The cookie window is just 3 days. When someone clicks an affiliate link or banner on your site, you’ll only get a commission if they buy something within 72 hours.
  • It can take months to get paid. Your commissions might not arrive until 3 months after you’ve earned them.  
  • The commission rates (1% – 4%) aren’t the best. And before signing up, there’s no way to know exactly which products will give you higher commissions. 

Walmart sells products in nearly every category. So whether you want to know how to start a pet care blog and monetize it by promoting pet food, dog treats, and cat toys, or you teach people hobbies to make money, you’ll be able to make money with the Walmart affiliate program.

Walmart Creator Program Pros and Cons

The Walmart influencer program is super smooth, like ice cream. But it does have a few flaws where your ice cream cone scoop can plop on the sidewalk. Let’s look at those pros and cons up close.

Walmart Creator Program Pros:

  • There’s no follower requirement. That means you could get accepted into the program even if you’re just starting out as an influencer. 
  • You’ll get to create a Walmart “Storefront.” This is a digital space where you can promote your own selection of Walmart products.
  • You’ll have tons of products to choose from. Into fashion? Beauty? Fitness? With Walmart, it shouldn’t matter. They’ll have products that match your niche.  

Walmart Creator Program Cons:

  • There’s no guarantee you’ll be accepted. Walmart invites you to “apply” for this program, not “sign up.” This implies you might not get in. 
  • It can take a while to hear back. Walmart says they’ve received a lot of applications, and so they appreciate people’s patience. 
  • Walmart doesn’t post details about commission rates. How much can you really make through the Walmart Creator Program? Probably a decent amount (non-official sources say up to 18%), but it would be nice if Walmart stated their rates upfront.  

For social media influencers, you can’t lose by trying out the Walmart Creator Program as a way to make money online. I order from Walmart.com all the time, and it’s reliable. People order from Walmart for low prices and a trustworthy experience. So you can feel safe promoting a brand backed by decades of success.

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Walmart Affiliate Program Reviews

I found a recent Reddit thread where someone asked how to join the Walmart Affiliate Program. 

The post is basically an informal Walmart Affiliate Program review. The person said they didn’t receive any emails from Walmart after signing up for the program online, and they couldn’t sign into their account. 

A Redditor asks others how to join the Walmart affiliate program.
Before applying for the Walmart Affiliate Program, I recommend signing up for the Impact Radius affiliate platform. 

Another person responded by saying the same thing had happened to them.

I still think the Walmart Affiliate Program is legit, but it’s useful to know that people run into these problems during the sign-up process.

On Reddit, two people discuss their issues signing up for the Walmart Affiliate Program.
The Walmart Affiliate Program requires you to be at least 18 years old and live in the U.S. to apply. 

In another Reddit post, someone left a short Walmart Affiliate Program review. They said they were “getting around 10 clicks a day,” but they still hadn’t made any sales. 

A person on Reddit asking others how to turn clicks into Walmart affiliate program sales.
In a Walmart Affiliate Program review on Reddit, someone says they’re getting clicks but not sales. 

Someone responded with a helpful Walmart Affiliate Program review. They argued that the original poster should “reframe their thoughts” and focus specifically on getting users to buy products, rather than simply encouraging them to click the affiliate links. 

A person on Reddit sharing how the Walmart affiliate program works and why many people click, but don't always purchase something.
A Redditor recommends focusing on sales rather than clicks when participating in the Walmart Affiliate Marketing Program, because you don’t get paid per click. 

Walmart Creator Program Reviews 

Someone on Reddit recently asked, “Anyone hear of the Walmart Creator Program?” They said the website looked legit, but they wanted more information. 

A Redditor asks if people have heard of the Walmart Creator Program.
The Walmart Creator Program for influencers officially launched in 2023!

Someone responded by saying they’d gotten “the runaround” from the Walmart influencer program. Apparently, they’d signed up – only to be asked to sign up again and again without ever actually getting in. 

An aspiring influencer says they couldn’t get into the Walmart Creator Program.
It can be a long process getting approved to join the Walmart Creator Program. That’s why I recommend signing up for multiple affiliate programs at the same time. 

Another user reported having a similar experience. They applied for the program, but then they “never heard anything.” This made them wonder if Walmart “only wants huge influencers that already have a large following.”

A Redditor says they never heard back after applying to the Walmart influencer program.
Walmart claims you don’t have to have a large following to join their creator program for influencers, but I’ve only seen larger influencers listed as current Walmart partners. 

Someone else pointed out that Walmart claims to welcome creators of any size. (I can confirm this is true). On its website, Walmart says there is no minimum follower requirement for its Creator Program.

Common Questions About The Walmart Affiliate Program

Walmart Affiliate Program Alternatives / Walmart Affiliate Program Competitors / Alternatives To Walmart Affiliate Program / Similar To Walmart Affiliate Program?

Here are the top Walmart Affiliate Program alternatives to consider.

Sign up for the Temu affiliate program. I’ve cashed out successfully with Temu. If your audience likes Walmart, Temu is very similar in that it specializes in low prices.

More Walmart affiliate program alternatives:

You could also sign up for referral bonus apps and earn 20 dollars per referral. Or, learn how to get sponsored by brands.

Does Walmart Have an Affiliate Program?

Walmart has both a standard affiliate program (for bloggers, website owners, and YouTubers) and a Creators Program for influencers. The Walmart Affiliate Program offers commission rates of up to 4% with a 3-day cookie window. 

Affiliate marketing is a popular way:

You can start affiliate marketing with no money. That’s why it’s on my list of low-cost business ideas with high profit. Being an affiliate marketer is one of the most profitable online businesses, and it’s one of the best business ideas for women.

Is The Walmart Affiliate Program a Scam? 

The Walmart Affiliate Program isn’t a scam. It’s a real program run by Walmart on the Impact Radius affiliate platform, and it offers commissions of 1% – 4%. This isn’t a way to get rich quick, and you’ll have to work hard to make serious money – but it’s a legit opportunity. 

If you’re looking for fast money, check out:

Walmart Affiliate Program Commission Rates?

The Walmart Affiliate Program pays commission rates of 1% – 4%. The exact rate depends on the product category.

You can make money with the Walmart affiliate program with organic traffic or by running ads to your content. Either way, affiliate marketing is a proven way how to turn 10k into 100k. And it’s a popular business to start with 10k. 

Once you generate revenue, you can also put your online business for sale to potentially make millions of dollars. I’ve worked for a couple who did exactly that!

Walmart Affiliate Program Requirements?

To join the Walmart Affiliate Program, you need a website, Instagram, Facebook, Twitter / X, TikTok, email list, or YouTube channel that doesn’t post objectionable content like sexually explicit material or hate speech. 

Being a Walmart affiliate is a way 

Walmart Content Creator? 

Walmart offers two affiliate programs for content creators. If you are an influencer who wants to promote Walmart products on social media, you can apply to the Walmart Creator Program. If you want to post Walmart-related content on your website, you can apply to the standard Walmart Affiliate Program. 

How Much Does the Walmart Affiliate Program Pay? 

The Walmart Affiliate Program pays a commission rate of 1% – 4%. That means the amount you make from the program depends on how much revenue your links generate (and in what product categories). 

Is It Hard To Become a Walmart Affiliate?  

Becoming a Walmart affiliate is pretty easy (which is why my Walmart Affiliate Program review is so positive). You can apply online through the official Walmart website, and you can be approved on the same day. 

Walmart Affiliate Program Impact? 

The Walmart Affiliate Program runs on the Impact Radius platform. This is great news since Impact Radius provides lots of data that can help you improve your affiliate marketing strategies. 

Walmart vs Amazon Affiliate Program?

Both the Walmart and Amazon affiliate programs have their perks. Amazon’s affiliate program has a higher maximum commission rate of 10% (versus 4% for Walmart), but the Walmart program is easier to sign up for, and you can get approved the same day you apply.

The Walmart affiliate program has a 3-day cookie window. Amazon has only a 24-hour cookie duration. 

Related:

Sources:

1 – https://worldmetrics.org/walmart-industry-statistics/